Matt O'Halloran grabbed a 90th minute winner for the Whites after Brendan McDaid's opener had been cancelled out.
In the men's event, Simon Kisamili won his second Great South Run title in four years ahead of English pair Matt O'Dowd and Ben Noad.
Matt O'Connor, the outfit's founder (and a PR man), says his first pop-up let him launch his brand for a tenth of the normal cost, while testing product ideas.
He said his team, comprising of Berkshire firefighter Mark Wood, nurse Fizzy Lillingston, from Suffolk, lifestyle consultant Julia Stacey, from Oxfordshire, and outdoor adventure instructors Dave Hughes and Matt O'Brien, both from Pembrokeshire, was the best he had worked with.
Former Lions scrum-half Matt Dawson told BBC Radio 5 Live that O'Connell has "the Martin Johnson type quality about him".
NBC's Matt Lauer, ABC's George Stephanopoulos and CBS' Norah O'Donnell were heading to Boston for additional coverage.
However, Ulster's domination was eventually rewarded by O'Connor's 16th-minute penalty as Matt Williams' young side continued to impress.
Matt Prior looked in good touch and hit successive fours off Kevin O'Brien, sharing 53 with Denly before he was caught hooking on the long-leg boundary.
James O'Connor is set to take over the kicking duties as Matt Giteau continues to struggle with the boot.
The Yankees reassigned RHPs Corey Black, Matt Daley, Nick Goody, Shane Greene, Bryan Mitchell, Zach Nuding, Mike O'Brien and Ryan Pope, and INF Kyle Roller to their minor league camp.
Thomas Leuluai and Sean O'Loughlin also crossed, while Widnes's two tries came from winger Matt Gardner.
Lock Simon Shaw was shown yellow in the first half for a trip on Brian O'Riordan, while second-row partner Richard Birkett followed after the break for elbowing Matt Salter.
The Cavaliers (47-10) will open an NCAA baseball regional on their home field for the seventh time in 10 seasons when they play Army (29-21) on Friday, and O'Connor has been around long enough to know that, at this level, what matt is how well you play.
The road strategy for "Mormon" is similar to the approach that Mr. Rudin and Ms. Garefino employ in New York, where the musical, created by Matt Stone, Trey Parker and Robert Lopez, plays at the relatively small, 1, 066-seat Eugene O'Neill theater.
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