The race changed dramatically with 110 laps to go in a bizarre crash between leaders Gordon and Matt Kenseth.

NPR: Kasey Kahne Wins 1st Career Race At Bristol

Joey Logano will start fourth, followed by Ryan Newman and Matt Kenseth.

NPR: Edwards Gets Pole After Rain Washes Out Qualifying

Matt Kenseth weaved up from the 39th position to win in 2009, while Kevin Harvick started in 34th before taking the 2007 trophy.

WSJ: Daytona 500: 500 Miles Later, the Pole Is Irrelevant��Danica Patrick

Gibbs got a huge boost in 2013 with the addition of 2003 Sprint Cup champ Matt Kenseth, who replaced Joey Logano in the No. 20 car.

FORBES: Hendrick Motorsports Tops List Of Nascar's Most Valuable Teams

In another campaign we asked NASCAR champion and Wisconsin native Matt Kenseth to team up with ReadyWisconsin to encourage everyone to have an emergency winter survival kit in their vehicle.

WHITEHOUSE: Using Media Strategies to Boost Public Preparedness

C. (AP) In one of the largest penalties in history, NASCAR stripped Matt Kenseth of everything but the trophy from his victory at Kansas after his engine failed a post-race inspection.

NPR: NASCAR Penalizes Kenseth After Engine Fails

"I hate that for Matt Kenseth, " Gordon said.

NPR: Kasey Kahne Wins 1st Career Race At Bristol