This is an ambitious book, offering an analysis of the failures of academic economics and a call for a more inclusive, less materialistic society.

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Its depiction of a status-conscious businessman who falls for the simple life also struck a chord with audiences who are beginning to question China's materialistic society.

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Half a generation, according to rough-and-ready estimates, may have joined in or sympathised with the revolt 30 years ago against what was depicted as an excessively conformist, authoritarian and materialistic society still bearing many of the marks of the Nazi period.

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