In Malaysia, matching words with action means doing something about the nation's shortage of skilled labor.

CNN: QUIPPED ONE ANONYMOUS

He left school at 14, and apparently taught himself to read by listening to his sister's records and matching the words to those on the record sleeves.

BBC: Honour for the first Hannibal

Search engines look for common words when matching sites up to searches.

FORBES: 5 Surefire Ways to Get Your Company Found On The Web

In other words, price-matching alone is not the answer to showrooming.

FORBES: Is Price-Matching The Answer To Showrooming?