The idea behind the matching algorithms, Chris Coyne told me, is to replicate the experience you have off-line.

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The matching algorithms take these ratings into account and show you people who are roughly within your range of attractiveness, according to the opinions of others.

NEWYORKER: Looking for Someone

Then they come to conclusions about the human condition, which they put to use in improving their matching algorithms and, perhaps just as important, in getting out the word that they are doing so.

NEWYORKER: Looking for Someone

Would other traders be comfortable knowing they were matching wits with algorithms powered by an IBM rather than other gut-following gamblers?

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With the infusion of capital, the Work4Labs will focus on nailing down the algorithms behind its referral and job-matching engines while scaling up sales and marketing efforts.

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