Chemistry.com, for instance, promises to match people based on their neurochemical profiles, while eHarmony.com attempts to measure applicants on 29 dimensions of personality.
Perhaps Caddick, Jones, Harmison and Flintoff would combine pace and experience in equal measure but the chances of all four being fit for a second match would be slim.
How Will You Measure Your Life? also stresses the importance of allocating resources in such a way that they match the strategy, starting with tales of woe from giants like Unilever and Apple and segueing into stories of friends whose marriages fell apart due to neglect.