And along came Cabrera, 43, winner of the 2007 U.S. Open and the 2009 Masters, with the name invoking holy serenity and the face of a barroom knuckler.

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In 2011 there will be more events played outside the UK than in it, and Hearn said this fact, plus the way big name players were being beaten at the Masters at Wembley, showed the health of the game.

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The OWGR is seldom criticized for determining the 100 top-ranked players who are usually invited to play in the PGA Championship, or the 50 who automatically receive Masters invitations, But when the algorithm spits out the name of a No. 1 player who has not won a major recently, or at all, that's another story.

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This is because those who choose these words are masters of disguise: the service offered is the exact opposite of that indicated by the name used to describe it.

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Golf, by contrast, finds itself in a post-Tiger personality and attention deficit Masters TV ratings were down, and though Watson was an enormously likable Masters champ, he's already 33, still a 5-iron from being a household name.

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On iReport, Lindsay posts under the name "infoaddict, " which seems fitting for a former librarian and information technology expert with masters' degrees in literature and library information sciences.

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