The NFL differs from other sports in one major way: the sport is so relentlessly complicated it really does take years (if not generations) to master the fine points.

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The media master moves back to the message points.

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Professor Jack Tchen points to a cover of Master Detective magazine dated January 1930.

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Instead, the media master uses his or her cunning to restate original message points, giving new examples, facts or twists.

FORBES: Move To Your Message Points -Media Training

As the Rabbi points out, there are actually four kinds of thinking, and a great leader must master all four.

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Blake, currently 10th in the race for the Master Cup's qualifying spots, needed to reach at least the semi-finals in Basle to improve his points ranking.

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