Usually, looking back on some important recent historical event, some kind of master narrative emerges about why things happened.

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Horserace journalism has been somewhat unmoored from reality for years now, exaggerating the importance of transient events and personality quirks in search of a master narrative.

FORBES: Data Will Kill the Political Media "Narrative"

Craft and leverage your core message and master narrative.

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First of all he was a spinner of wonderful tales, a master of narrative that meanders yet grips.

ECONOMIST: Robertson Davies

Also Keynes was master of Narrative.

FORBES: Not Default, Growth: Wall Street, Main Street And Even Washington Gets It Now