Steve Jobs is a master perception manager in a way no PR team could ever dream up (no salary as CEO of Apple, working at the intersection of liberal arts and technology, aesthetic appearance, his attitudes and perception management skills have seen the iPhone through its initial launch problems and its 2010 iPhone 4 receiver problem).

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And Starbucks recently hired a former Navy Junior Military Officer as both a store manager and coffee master.

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Password manager Last Pass has asked its users to change their master passwords after discovering a potential breach to its database.

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We devoted our first hour to meeting the 14 coaches, including Tony "Grandpa" Muser, former manager of the Kansas City Royals, equal parts curmudgeon and Zen master.

WSJ: Pro Ball Baseball Clinic Weekend

Master gardener John Coykendall briefed us on heirloom bean varieties, and later garden manager Jeff Ross took me on a horticultural tour that extended from the deep woods where ginger grows wild to the flame azaleas by the main buildings.

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And Rami Bitar, associate product manager at YouTube, discussed one of the challenges the young Googlers hope they can master as his group tries to figure out new ways to grow the video site's user base.

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