Sir Walter came up with the master-stroke of cladding the king in tartan, which had been banned after the second Jacobite rebellion in 1745.

ECONOMIST: Scotland the brand

He even handed Queiroz the tactical credit for the 2-0 win over Arsenal at Old Trafford that kept the title race alive, with his suggestion of Phil Neville in a holding role a master-stroke.

BBC: SPORT | Football | Queiroz back on familiar ground

The master stroke is how neatly Bezos has turned the World-Wide Web itself into just another app.

FORBES: Jeff Bezos Just Disintermediated Everybody, Apple Employee No. 8 Explains