As a World Cup winner in 1999, Burke arrived on Tyneside with a massive reputation, and says he worked extra hard to prove he was here for sporting rather than financial reasons.

BBC: Falcons close to my heart - Burke

People can forward it on without your permission (and cause massive harm to your reputation).

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The automaker suffered a blow to its reputation from a series of massive recalls in 2009 and 2010, including faulty braking, sticky gas pedals and defective floor mats, partly a reflection of how various models used the same parts to save costs.

NPR: Toyota, Honda, Nissan Announce Air Bag Recall

Despite concerns about massive recalls, its brand has maintained a reputation for quality, and the carmaker expects to sell 8.85 million vehicles in the fiscal year, above an earlier forecast of 8.75 million from strong North American sales.

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But its reputation is under pressure from a massive German-led tax investigation into 1, 400 people who kept their money in Liechtenstein bank LGT Group, usually in the form of foundations, to help them evade paying tax at home.

FORBES: Tax Evaders, Beware The Liechten-sting

The education company stands to gain more than an improved reputation as it seeks a foothold in the massive corporate training industry.

WSJ: Apollo to Offer Course on Business Innovation

The future of an ethics-skirting basketball program is in the spotlight, and so are the teaching practices that led massive numbers of students to cheat in a course many originally took because it had a reputation for being easy.

CNN: An easy out for athletes in Harvard scandal?