So she turned to the media to craft a mass message, just as her husband had.

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Eastern Standard Time claiming responsibility for the mass message.

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The marketing campaign should add emotion and hype to the controversy surrounding the product to speed up the spread and the diffusion of the message to a critical mass of consumers.

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He ended his sometimes somber, sometimes jocular remarks at the Holy Thursday Mass with what he said was his message for God.

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Mass media largely gave it the ability to control the message about its products.

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"That's a message that won't survive in the mass market, " says Ted W. Woehrle, Tremor's chief executive.

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Celebrating Mass on Thursday, Benedict covered similar territory in his message to over 30, 000 parishioners gathered at the Mount of the Transfiguration, outside Nazareth.

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He simplified Apple products for mass market use and as a speaker he simplified his message so it was relatable to techies and the average joe.

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His message rings as true as ever today, in this age of mass communications, when the decks are too often stacked against ordinary Americans.

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On most Wednesday nights for the last seven years, hundreds of cyclists have joined in the Ciclopaseo ride, a Critical Mass-style pedal through the city streets that is about the fun of riding and also stands as a political message about cycling rights in the city.

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