In the future, there will be less mass marketing, mass media and mass distribution.
As trends go, micro-targeting is on the rise and mass marketing is on the decline.
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Instead of mass marketing it, total production will be cut off at just 100.
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The administration turned to the science of mass marketing to craft pitches aimed at convincing the uninsured.
In 2000, they had already begun mass marketing in the U.S. and a year later introduced Invisalign to the European market.
The era of mass marketing is over, which should surprise no one.
They have managed to glamorize an entire gender, mass marketing the Disney Princess line to any girl under the age of 10.
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To a lot of the people I know in the ski industry and in the big mountain towns, the mass marketing of Cloudveil cost the brand cache, and Sullivan apparently feels the same way.
With counsel from TIRC, tobacco companies began mass-marketing filtered cigarettes and low-tar formulations that promised a "healthier" smoke.
Mass-marketing channels and poor customer segmentation also result in higher costs and marketing expenses which translate to higher prices.
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Knoll: Somehow we managed to create a huge mass-marketing industry out of online, so there has to be a way.
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Greater balance between mass customer marketing and account-based marketing.
Efficient manufacturing, affordable cars, highway networks and mass communication and marketing keep the curve going in the 1950s.
Addicks : What we see converging in the new world is the emergence of mass and direct marketing.
Efficient manufacturing, affordable cars, highway networks and mass communication and marketing keep the curve going in the 20th century.
Wedgwood also grasped the significance of mass production and marketing.
The unveiling and companion launch of a dedicated website for the effort caps months of solicitations of CMOs, CEOs, creative directors, academics and other marketing consultants to build a critical mass of intelligence around what marketing could and should look like in 2020.
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Some firms are developing the link between one-to-one marketing and mass customisation.
Low margins will keep outsiders (including banks) from buying or marketing their way to mass distribution.
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Increasingly, companies want to use such data to hone their marketing down from the mass to a select group or even to the individual (see article).
The CPG company can then shift some of their marketing dollars away from mass market promotions with uncertain ROI and into individualized customer discounts and incentives that deliver direct measurable benefit.
Since reaching critical mass was impossible through in-house marketing, DBC reached out to brokerage giant, Merrill Lynch, for distribution.
OsComp recently formed a strategic alliance with Global Partners LP, a publicly traded energy logistics and marketing master limited partnership based in Waltham, Mass.
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"This standard is now in place for all merchants globally who accept credit cards--no exceptions, " says Bill Bradley, senior industry marketing manager for Akamai Technologies in Cambridge, Mass.
"There is a new generation of car buyers who don't want to settle for mass market radio, " said Rick Scheidt, vice president of Chevrolet Marketing.
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Some firms alleged to be carrying out mass-scale monitoring have been accused of selling the data to copyright holders for marketing purposes.
We need to see simpler and wider marketing attempts to help secure eSports its own TV channel or show to help gain mass acceptance.
Keynote speakers include co-CEO Jim Hagemann Snabe, CTO Vishal Sikka, and Sybase chief marketing officer, Raj Nathan, who will talking about how companies can take advantage of mass interconnectivity.
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