The big question, notes Martingale, is whether enough consumers can be attracted or pushed into such plans to achieve "critical mass" and influence providers' behavior too.

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The influence of mass media and competition from contemporary popular music have contributed to undervaluing this Samba in the eyes of the young.

UNESCO: Intangible Cultural Heritage

But Mexico's newspaper market is still marked by its history: with many small papers, none has much influence among the mass of voters.

ECONOMIST: Mexico

But gradually their influence permeated into mass entertainment.

ECONOMIST: J��r?me Lindon

As a relatively unknown author this award will give her exposure to a wider and mass audience that she may not have reached and is a perfect example of the influence of the Whitbread.

BBC: NEWS | Entertainment | Levy takes Whitbread novel prize

The great mass of mankind is neither smart nor dumb, good nor bad, but subject to influence.

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