Greater balance between mass customer marketing and account-based marketing.
He's a charismatic outsider to the national business culture and a guy who believes in a key idea: that a mass customer base is waiting to step up to airline and hotel services that are made reachable and desirable.
In addition, one must regard some of the boutiques as being too sophisticated for any mass product customer.
In both France and Germany, reckons McKinsey, the expense of financial advisers means that it currently costs more to advise the typical mass-affluent customer than his investments give back in fees.
Are merchants in sectors where Groupon develops critical mass essentially yielding their customer relationships to Groupon?
In the early days of mass advertising, companies would exploit customer anxiety: is my breath fresh?
Mass-marketing channels and poor customer segmentation also result in higher costs and marketing expenses which translate to higher prices.
FORBES: 10 Rules For Disruptors In The Financial Services Industry
Entrepreneurs and startups today have a clear opportunity, and a clear survival requirement in the new economy of mass customization, to avoid the customer satisfaction and productivity penalties implicit in poor engagement.
The CPG company can then shift some of their marketing dollars away from mass market promotions with uncertain ROI and into individualized customer discounts and incentives that deliver direct measurable benefit.
Retailers really do listen to customer requests, especially when they come en mass.
Emmett Cox, who recently joined BBVA as senior vice president of customer experience, comes from a background in mass market retailing most recently at Walmart.
FORBES: BBVA Pursues Profits Among The Unbanked Using Nontraditional Data
While the last three of these are always relevant, some analysts and investors, like Jason Calacanis, are arguing that customer scale these days can trump revenue as the critical mass.
And to do that, the manufacturer or service supplier can no longer (as with mass customization) ask for a one-way flow of information from the customer.
When it comes to a cure, Miss Zuboff and Mr Maxmin see the answer partly in the structure of corporations, which they regard as too narcissistic, too stuck in old concepts of mass production, even too male-dominated (real men, it seems, won't let the customer come first).
应用推荐