But not every journalist avoided writing about our Mass Effect 3 criticism.

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Criticism sparked around the release of Mass Effect 2 and Dragon Age 2 from Bioware, as fans of the originals complained of simplification and streamlining.

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But it also gives the chance to explain how Edward Morel and Roger Casement launched what was, in effect, the first international human-rights campaign, using the mass media to bring an unstoppable torrent of public criticism to bear on the Belgian authorities.

ECONOMIST: Europe 1900-14

But Mary-Lou Galician, head of media analysis and criticism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and editor of The Handbook of Product Placement in the Mass Media, is not so sure its working.

FORBES: Magazine Article