The glossy catalogue lists the provenance of each lot and provides a mass of art-historical detail.
This is not, by the way, the stuff of mass market art stores or Internet megamarkets, but rather, presentations from major galleries in the US and Europe.
Part of an outdoor art installation called Levitated Mass, this unlikely local celebrity has unified Southern California, from its humble beginnings in a rock quarry to its final placement at the museum, with a much-buzzed-about unveiling in June.
That emphasis results from the tight focus of the selections from the Sterling and Francine Clark Art Institute in Williamstown, Mass.
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"He likes digestible ideas, in the form of art that can appeal to a mass audience--just like advertising, " observes Manhattan dealer Robert Goff, who has sold Saatchi the work of Iraqi-born artist Ahmed Alsoudani, 35.
Knowing when to harvest the agave's heart--the 50-to-80-pound mass from which juices are extracted--is an art.
From the elements of mass pictorial communication employed by newspaper ads, comics and art-history tomes text bubbles, flat colors, outlined figures, Benday dots he could make pictures of pictures that were both illustrative and abstract.
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Like Marcel Duchamp, who had just started to explore the heretical concept of turning a mass-produced, commercial object into a work of art "Readymades, " he called them Epstein believed that the machine he had bought with such boldness had its own validity as a sculpture.
This box art is designed, one suspects, for its mass appeal and familiarity.
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It may be aimed at young adults, and it may have found a mass market audience, but that gives it a force high art seems to no longer possess.
This will almost certainly be the case should Silicon Valley Group be sold to the Netherland's ASML. The latter has made no secret of its desire to eliminate what is today an increasingly formidable competitor -- thanks to many tens of millions of U.S. tax dollars invested in enhancing SVG's ability to bring to market state-of-the art, high-end lithography machines used to mass-produce sophisticated microcircuitry.
He says "Levitated Mass" will constitute one of Los Angeles's most important art works.
WSJ: Levitated Mass | Arrival of a Rock Start | By Arnie Cooper
Under Chief Executive Steve Jobs, Apple has mastered the art of turning microprocessors and cathode ray tubes into objects of mass desire.
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The high art world might scoff at the idea of creating a lower-priced mass product line, but the Ladd brothers have done things differently from the start.
The rest is history: Saddam exploited the opportunity thus afforded to him to acquire state-of-the-art manufacturing technology and componentry critical to his efforts to obtain weapons of mass destruction, advanced conventional armaments and other dangerous capabilities.
The sobriety that he prizes in art he defends both against Romanticism and mysticism and against the animal excitement of mass culture.
What's often forgotten is that the public has a role in art history, whether it's the Mona Lisa or this piece, 'Levitated Mass.
WSJ: Levitated Mass | Arrival of a Rock Start | By Arnie Cooper
Using the handle Flashboy, Ternovskiy soon mastered the art of the denial-of-service attack, wherein a target system is paralyzed by a mass of incoming communication requests.
With the increasing growth and mass appeal of image-savvy social media apps and smartphones (equipped with state-of-the-art camera lenses) Greenfield-Sanders understands his lofty position as the poster child for portraiture.
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