But we are also masochists, which is why we might yet rise to the challenge.

CNN: Why Britain doesn't love the Olympics

In the world's most carnivorous country, vegetarians used to be a tiny band of masochists.

ECONOMIST: Argentina's meaty diet

Although not everybody's cup of tea (on a bad day, the service can be as churlish as any greasy-spoon in Barnsley, circa 1972), its products and style are said to be enjoyed by Anglophile masochists such as Quentin Tarantino.

ECONOMIST: A British import wins surprising favour