She said the Nets even abandoned their former hard rock-filled playlist for more rap mashups when the team moved before this season.

WSJ: Brooklyn Hype at Its Best

These novel products are called mashups, a marriage of bits of two or more Web sites to create a third product: a directory of pizzerias on a neighborhood map, for example, to show where the nearest deep-dish resides.

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For the customer, dynamic and contextually relevant data mashups which take into account their history, interests, products, past issues, social media interactions and more, show that your company is the most responsive and aligned to their needs.

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