Alert Energy Caffeine Gum was introduced earlier this month by Wrigley, a division of Mars Inc.
Mars Inc. packs 350 milligrams of cocoa flavanols into its 30-calorie a day CocoVia daily supplements.
Mars Inc. and Kraft signed a pledge to shift more child-directed advertising to healthier foods.
Hershey Co. and Mars Inc. said their Bliss and Dove lines, respectively, are marketed toward women.
In 2007 Mars Inc. stopped running a Snickers spot showing two men accidentally kissing while sharing a Snickers bar after some viewers complained the spot was homophobic.
"The costs per thousand are out of whack, " said George Janson, director of print for GroupM, a subsidiary of advertising agency giant WPP, whose clients include Ikea, Mars Inc.
Perhaps the most impressive statistic produced by NASCAR (and measured by Mars, Inc. tracking data) is that Mars, Inc. receives an impressive 4-to-1 return on investment from their sponsorship in NASCAR.
FORBES: NASCAR Sponsor Mars, Inc. Thrilled With Partnership; Boasts 4-to-1 Return On Investment
Norris Scott, vice president of partnership marketing for NASCAR talked to Forbes.com about the continued success and best-in-class partnership between Mars, Inc. and NASCAR.
FORBES: NASCAR Sponsor Mars, Inc. Thrilled With Partnership; Boasts 4-to-1 Return On Investment
Sparx candy by Xlear were sweet and didn't have the artificial sweetening aftertaste, while CocoaVia by Mars, Inc. was smooth and creamy, just the way a chocolate bar should be.
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