This manifests itself in, among other things, an excessive love of deep-fried Mars bars and other health-sapping delicacies.

ECONOMIST: Unhealthy Glaswegians

The expatriate crowd is leavened by plenty of locals, who come to sample items like chips with curry sauce, and fried Mars bars, a delicacy unknown outside Scotland and out of fashion even there.

ECONOMIST: A British import wins surprising favour

Two of the nation's most popular milk chocolate bars, Cadbury's Dairy Milk and Mars Galaxy, have a minimum 26% cocoa and 25% respectively.

BBC: Chocolate: The rise of the cocoa purists

Consumers are spending less on discretionary items like chocolate bars and Hershey competes with giants Nestle, Kraft and Mars, which snapped up gum maker Wrigley in 2008, for those scarce dollars.

FORBES: Is Hershey A Sweet Buy?