That said, some sources of revenue (e.g. merchandise and licensing royalties) are more clearly tied to a small but select group of marquee performers.

FORBES: The Right Way to Compensate College Athletes

During the next six to 12 months the Dodgers' owners will select one of two lucrative alternatives to pursue at a time when marquee live-sports events have become increasingly valuable.

WSJ: TV Riches Fuel $2 Billion Dodgers Deal