Markets change, costs go up, new competitors arrive, unexpected events occur.
There are moments in business, just as there are moments in history and in society, when major change occurs, when rules change, markets change, demographics change.
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When entire markets can change overnight, organizations need to respond quickly without losing focus on their vision of winning.
Currently the Treasury is arguing that it would risk a loss of credibility in financial markets to change their plans in any way.
Of course no one can know for sure what the future holds, but we do know that bond markets, like stock markets, do change over time, and what works in one market environment may not work in future markets.
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Mandelson extended the need for global management of markets to climate change, geosecurity, counter terrorism and global economic governance.
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Moreover, even if markets do not change their behaviour over time, perhaps they know something that the clever fund manager does not.
Continuing frozen credit markets would "change the trajectory of growth" for companies like Solyndra, said Anup Jacob, a Solyndra board member and partner with the Virgin Green Fund in San Francisco.
When asked about HP's mobile and tablet strategy, Todd skirted around by emphasizing the happy partnership between HP and Microsoft on tablets, but he also said that markets evolve and change all the time, and that his company's well aware of the differences between the needs of enterprises or small businesses and the needs of consumers.
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We recognized the significance of China and Eastern Europe ushering in free markets, believing this to be a positive change, with emerging markets as big beneficiaries of this massive shift.
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Translating the blitzkrieg to corporate America, Warden preaches that bold-stroke planning can change whole markets.
Because of the lack of liquidity, all the markets react to a change in liquidity, or perceived liquidity.
They should vary the capital structure as their businesses change and markets prefer debt or equity, or a interest rates fluctuate.
All we really know today about future markets is they will change.
However, clear concise ECB rhetoric can be just as effective, easily preparing money markets for a rate change rather than the action itself.
The foreign-exchange markets have sensed a change in the weather.
As speculation as to the timing of the change grew markets pushed the exchange rate up 0.4% above the target in early trading, to its highest level since 1994.
Portfolio managers and other investors would be interested if the proclamations actually translated to faster times to markets as any major change in time to market could mean higher industry profits.
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How will an FTT change financial markets?
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But opening a series of glossy gastropubs and flower markets doesn't change the fact that three of the five official Olympic boroughs (Hackney, Newham and Tower Hamlets) are among Britain's poorest districts -- a fact which became painfully clear during last summer's riots.
But markets are shifting as people change their needs for costly internal networks, moving to the cloud, and other competitors (like NetApp) are the game changers in the new market.
Hopkins anticipates the volatility in the market to continue through at least the first half of 2010, and unless there is an unforeseen major change to the markets, he anticipates continuing to have several harvests.
The start-ups in the tech incubator Y Combinator, whose acceptance rate is less than 3%, change products and markets so frequently that the idea they applied with is often irrelevant to the final product, says founder Paul Graham.
Because as much as I would like to believe that the results are due to good government or the private markets making some sort of change to bring down the out-of-control advancement in the costs of medical care, I know very well that the real reason we spent less is because we simply had less to spend.
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Structural change however is when markets begin to function with an entirely different logic.
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