While 90% of its earnings before income tax, depreciation, and amortization (EBITDA) come from five key industrial assets, the company has its marketing unit as a substantial cash cow.
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Through its marketing unit, the firm got Kmart involved in donating to a dozen community improvement projects, including the overhaul of a teen center in Goleta, Calif. and a new scoreboard for the gym at Ridgewood High School in Norridge, Ill.
Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to tennis powerhouse Maria Sharapova.
The Marketing Cloud announcement was made at a keynote led by Michael Lazerow, co-founder and CEO of Buddy Media, and Marcel LeBrun, CEO and general manager of Radian6, who are now the twin towers that head up the recently formed Salesforce Marketing unit.
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But Wiedemann, who founded the direct marketing unit of Grey Global Group (nasdaq: GREY - news - people ) and until a few months ago was running Responsys, a Silicon Valley online marketing firm, does the bidding of one of America's most implacable bosses: Chicago billionaire Samuel Zell .
Guertin heard that a spot was opening in corporate to run the products and marketing division, the very unit she had clashed with.
With the company committed to cutting down on its Average Unit Cost and marketing, general and administrative expenses, we expect that the EBITDA margin for this division will gradually increase to around 25% by the end of our forecast period.
"Cisco's Linksys products set the standard for great home networking experiences with their ease of use and outstanding performance, " said Scott Kabat, director of marketing, Cisco Home Networking business unit.
Asset managers, with or without their own distribution, i.e. brokerage unit, would have to strike marketing deals or forego commissions to attract retail and financial advisor driven purchases.
"The AL13SE Series provides enterprise customers with capacities up to 900GB that support a broad range of enterprise applications, " said Joel Hagberg, vice president of marketing at Toshiba's Storage Products Business Unit.
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"Nokia continues to lead the field in NFC with this latest implementation on the Windows Phone platform, in which we have the full support of Orange, " said Ilari Nurmi, head of product marketing for Nokia's Smart Devices business unit.
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The project accelerated late last year after Gordon Shank, then president of Levi's Americas unit and now Levi's chief marketing officer, visited a customer-service center and heard the frustration firsthand.
Valvoline, the motor products unit of Ashland, is using Tremor as part of its marketing push for SynPower premium oil.
The megahertz number so often cited in the marketing materials of computer companies refers to the computer's central processing unit chip as a partial measure of its ability to process data.
Days after the merger closed, Hassan flew to Chicago to assure sales managers in Monsanto's Searle drug unit, the front-line troops in Celebrex's marketing war with Merck, that all their jobs will remain.
The company has expanded its teen-targeted Hollister unit to 260 U.S. stores, enjoying success by marketing a "laid back" California lifestyle.
"I have absolutely no comment on it and could care less about it, " said Eric Hirshberg, head of the publishing unit of Activision, which has launched a "Call of Duty" marketing blitz with ads featuring actors Sam Worthington and Jonah Hill and basketball star Dwight Howard.
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Within the world of consumer electronics, a smart marketing campaign can be relied upon to generate advance sales on the first batch of retail unit sales without relying on reviews or user feedback to drive demand.
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