Other elements affecting share are transaction prices, marketing spend, and propensity to make share-enhancing, low-profit sales to daily rental fleets.

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Consummation of the transaction with Brother is subject to court approval and a marketing period in which Kodak may seek to obtain a higher or better offer for the business, alone or in combination with other businesses, including through a court-approved auction.

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"Overnight, the variable costs of a transaction have tripled, " says Mr. English, who runs a marketing company that devises payment programs for vending machines.

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