Each data set will reveal in some way how well the marketing tactics are working.
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Penney bringing back many of the promotions and marketing tactics that it swore off.
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As skeptical as I can be about Disney's marketing tactics, I have to admit that the experience was "magical, " as they say in Disney parlance.
Here is where Ford executives, fortified by ample supplies of peanuts, are plotting marketing tactics, approving advertising campaigns and setting pricing and incentives for the F-Series.
Stephanie Chandler is a professional speaker and author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.
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Stephanie Chandler is a publisher, professional speaker, and author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.
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The goal of the seminar is to keep attendees ahead of the curve on topics that include gamification, mobile commerce, apps, social media, SEO, and a variety of other digital marketing tactics.
We were having trouble increasing sales past a certain baseline and money was running out, so we started trying more and more extreme marketing tactics to try to get ourselves back on track.
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Thomas Frist says he will immediately end doctor-hospital partnerships (and dismantle existing ones), tone down Columbia's high-pressure marketing tactics and limit the firm's expansion into communities where Columbia has met (and often steamrollered) local opposition.
Creating a platform conducive to engagement is not an easy task for brands who hope to be involved with NBA All-Star Weekend, especially because the NBA does what it can to shield its sponsors from ambush marketing tactics.
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Shares of Nu Skin (NUS) Enterprises have been hammered over the past ten days after Citron Research released two reports accusing the company of perpetrating illegal marketing tactics in China, violating FDA regulatory law and deceptively associating themselves with the highly-regarded Stanford University.
Washington Attorney General Robert McKenna, cochairman of NAAG's Tobacco Committee, told the audience how an army of lawyers at NAAG and state AG offices keeps tabs on the tobacco industry, from monitoring sales to stepping in to halt taboo marketing tactics such as running cartoon ads in Rolling Stone.
Thanks to aggressive marketing and pricing tactics by Pfizer, Lipitor will remain a big seller for years even as sales drop.
However, when it comes to marketing, scare tactics seem to work.
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Companies marketing credit card loss protection insurance use scare tactics making you think you would be on the hook for all those fraudulent charges.
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For instance, among those who use content marketing, 79 percent have adopted social media tactics (excluding blogs), but only 31 percent of those who use social media rate the tactic as effective in their marketing.
The third marketing archetype is Strategists, who balance strategy with tactics.
To ingratiate themselves to college customers, online booksellers run ads in school newspapers and hire students to act as roving ambassadors tactics that are long on cool and less expensive than traditional marketing methods.
In addition to monitoring SEO tactics where inbound links are placed, businesses must also be clear with SEO providers about the strategies they want them to use, pre-approved tactics, and make sure that policies surrounding SEO and other online marketing efforts are clearly and strictly enforced.
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If you master these 4 tactics then you have set a strong foundation to build and grow your word of mouth marketing.
Successful marketing is well-planned marketing, and more and more these days, good planning requires optimizing a mix of online and offline tactics.
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Smaller businesses are benefiting from social media tactics, too, and in fact, many say the shop local movement owes its success to online marketing.
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