Both Francis and Clevenger became experts in this marketing tactic when they worked for others.
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The race to cut data-retention times, however, may be largely a marketing tactic, according to some privacy advocates.
Coca-Cola recently announced plans to launch Coca-Cola Music, a new global marketing tactic aimed at teens, beginning March 22.
Increasing Facebook likes is now a standard marketing tactic incorporated in most, if not all, integrated marketing campaigns.
Companies of all sizes spanning nearly every industry have devoted countless hours, dollars and resources to this one marketing tactic.
The initiative around educating moms about boy play-patterns was a valid and smart marketing tactic to address the barrier to purchase.
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From the outset Mateschitz dispensed with TV ads in favor of guerrilla marketing, a tactic that would ultimately become Red Bull's trademark.
By using the kind of advanced marketing mix analysis we describe above, the company was able to tease apart marketing effects at a granular, tactic-by-tactic level for both offline (TV, print, radio etc.) and online marketing (e.g. search, banner ads etc.), and the degree to which they work together.
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No amount of content marketing, conversation, or other tactic can remedy this problem, no matter how expertly realized.
For instance, among those who use content marketing, 79 percent have adopted social media tactics (excluding blogs), but only 31 percent of those who use social media rate the tactic as effective in their marketing.
However in conclusion, as a consumer I appreciate Starbucks Facebook marketing approach as a tastefully (no pun intended) poignant publicity tactic.
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It sounds like bland marketing speak, and on one level, this is a pretty basic retailing tactic.
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