The lack of consumer interest for Windows-based phones has been very consistent in marketing surveys we have carried out across the globe over the last several years.

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"In an economy where many organizations are implementing salary freezes and reductions just to get by, it's encouraging to see salaries for many jobs rising, even if some increases are very modest, " said Amy Kaminski, director of marketing for Compdata Surveys.

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For this study, Forbes Insights conducted separate surveys of 250 marketing executives and 2, 000 consumers.

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Through surveys of senior marketing executives and consumers, as well as in-depth interviews with CMOs and leading experts on marketing trends, the research sought to better understand how consumers engage with brands and how marketers define and measure that engagement.

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To determine the top U.S. cities for yoga, we turned to data from the marketing firm GfK MRI, which conducted surveys in 205 markets last year, asking participants whether they practiced yoga, and if so, how frequently and for how long.

FORBES: The Top 10 Cities For Yoga In The U.S.

There are apps for webinars and virtual events, managing and appending your database, pushing out messages to our cell phones, running online communities, finding out what people are saying about our brands in social media, marketing with video, online polls and surveys, finding the influencers in our markets, and even initiating direct mail campaigns.

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Other bad news: The Davie Brown Index, a compilation of public surveys of celebrity perceptions assembled by marketing agency The Marketing Arm, rates A-Rod very low on attributes like trust and aspiration, even as he scores high on the awareness scale.

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In marketing we could apply subtle signals to focus groups, consumer surveys and product design.

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