That number comes from Outsell's annual advertising and marketing study, which collected data from 1, 008 U.S. advertisers (both consumer and B2B) in December 2009.
According to a recent Food Marketing Institute study, fewer people are using self-checkouts at the grocery store.
In a recent Buzz Marketing Group study on technology, sponsored by Dell, we found that 79 percent of moms surveyed have between two and four laptops in their homes.
Technically known as "contagion", such word-of-mouth marketing is a complex business, and the study shows that many marketing departments might need to think again.
CNN: How to create a buzz: the business lesson for marketers
How Yahoo and Zynga interact and compete promises a very interesting study of marketing.
Promise Phelon grew up in The Colony, Texas and triple majored in Chemistry, Religious Study and Marketing before getting an MBA at Pepperdine.
FORBES: Promise Phelon Takes Texas Triple Major to Silicon Valley
In fact we are in the midst of partnering on a breakthrough global study called Marketing 2020 (with EffectiveBrands, Forbes and the ANA) to evaluate the optimal marketing organization structure, responsibilities and mission.
While Board of Directors, CEOs, and CFOs these days are demanding proof that marketing dollars work, a new study reveals that 57% of CMOs are simply going with their gut feeling when setting marketing budgets, without any consideration for Return On Investment analysis.
Rewards cards are used for 80% of credit-card purchases, according to a recent study by Phoenix Marketing International, a market research firm.
In a recent study by digital marketing software provider, Optify, found that social media generates 40 percent of overall traffic to business-to-business websites.
FORBES: Twitter Generates Leads 9-To-1 Times More Than Facebook And LinkedIn
According to a recent study by digital marketing software company Optify, more than 57 percent of websites run Google Analytics, accounting for about 30 percent of all searches and nearly 40 percent for B2B sites.
FORBES: Search Marketing: Routing Around Google's Privacy Policy
They began their study by surveying chief marketing officers and consumers, asking them to identify brands they felt were both growing fast and being innovative.
The study, from online-marketing firm Vertical Response, polled close to 500 of its small-business customers about their social-media use.
FORBES: Small Businesses Don't Have Time for Social Media -- and Don't Track Results
To Kinney, who believes that the Army's research, development and testing are superior, the study reflects the power of marketing in the private sector.
Celgene had previously disclosed that the study, designed to get marketing approval from the Food and Drug Administration for Abraxane in pancreatic cancer, was positive.
FORBES: Celgene's Abraxane Extends Life By 1.8 Months In Advanced Pancreatic Cancer
According to a recent study by the Center for Marketing Research at the University of Massachusetts-Dartmouth, 100% of universities surveyed use social media to communicate with students, up from 61% in 2007-08.
CNN: How colleges use, misuse social media to reach students
The white paper, The Power of Like 2: How Social Marketing Works, follows up an initial study last year, this time with control tests on Facebook that isolated the actual impact of Facebook ads on sales, both online and in physical stores.
For a lesson in marketing, religious leaders would do well to study the success of Bill Hybels and his Great Barrington, Ill.
Since its launch in 2010, Instagram has won more than 50 million users, and nearly half of the world's top brands use it as part of their marketing strategy, according to a recent study.
But a new study published by mobile-retail marketing platform provider Swirl suggests that the bigger opportunity lies in using mobile to enhance the in-store experience rather than simply enabling consumers to click to shop via their smartphones.
FORBES: Retail's Secret Weapon: Shopping Therapy via Enhanced Mobile Commerce
But Golden Wonder's demise isn't just a study in how not to run a marketing campaign.
And a related, more recent Gartner study predicted that by 2017, Chief Marketing Officers will outspend CIOs on information technology.
FORBES: Take Note: Shifting Sands in Technology Decision-Making
Sharing the stage is Brad Fay from The Keller Fay Group, a leading research agency in WOM marketing with whom we recently partnered on a comprehensive study on brand conversations.
FORBES: Why Digital Still Can't Beat Word Of Mouth In Sharing Brand Messages
In a recently released study from Pegasystems and nFusion, many marketing leaders acknowledged their companies are delivering less-than-superior customer experiences that are having a negative impact on their brand performance.
An academic study published in January by the Journal of Marketing, for example, found that the most powerful CMOs had, indeed, effected many of the shifts I discuss to achieve positions of extraordinary influence in their organizations.
For this study, Forbes Insights conducted separate surveys of 250 marketing executives and 2, 000 consumers.
If you want to understand how your money manager allocates brokerage, study his business as a whole, including his marketing and affiliates-not just the investment process.
FORBES: Pensions and Brokerage: The Brokerage Battlefield Revisited (October 1, 2000)
Rather than approaching study by considering individual disciplines such as finance, marketing and accounting, the course uses a series of modules which draw information from multiple disciplines.
The study, by Columbia Business School and the American Marketing Association found that, when asked to define marketing ROI, 82% of the CMOs did not believe it requires a financial outcome.
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