Marketing department managers enforce status quo adherence by making sure they protect old norms first, and they avoid venturing into new products or new ways of distribution regardless of what is happening in the marketplace.

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Put your status front and center in your marketing materials.

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The focus in marketing has shifted from being iconic to posting a status update.

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The Transformers: Dark of the Moon Blu-ray and DVD debut will be supported by a massive marketing and promotional campaign befitting the mega-hit status of the franchise.

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The documents related to sponsors, clinical trials, overseas regulatory status, names of experts consulted and post-marketing safety reports.

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Facebook a place for personal profiles and marketing pages, Black says posting job notices in Facebook ads or status updates on business pages has the added advantage of targeting your message to a specific demographic.

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As a B2B marketing professional, it would be easy to lament this apparent second-class status.

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"The people most susceptible to this kind of failing are those in marketing and those who've been asked to come in and shake up the status quo, " said Bob Eichinger, CEO of Lominger International, a unit of the executive-search firm Korn Ferry.

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Poor, and likely poorly funded, marketing can really kill the chances of an otherwise great movie from making it to top tier status.

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Glitzy Pentagon marketing campaigns, military-backed Hollywood films and first-person shooter video games elevate the cultural status of uniformed troops and encourage us to identify with them.

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