"We have a great WWDC planned this year and can't wait to share the latest news about iOS and OS X Mountain Lion with developers, " said Philip Schiller, Apple's senior vice president of marketing, in a written statement.
"Our traditional free-food model has served us well for many years, but we need to change to reflect today's market and customer preferences, " Jim Compton, executive vice president and chief marketing officer, said in a statement.
"Consumers need to free themselves from all cables, not just the power plug, to truly enjoy the benefits of their mobile PCs, " said Mark Hanson, vice president and general manager of VAIO PC marketing for Sony Electronics in a prepared statement.
That means that a cause marketing message can move from a very generic statement--i.e.
"Going into 2013, our team is moving ahead with new plans and actions to sharpen our approach to localized merchandise assortments and marketing, " CEO Terry Lundgren said in a statement.
On December 5th, Direct Merchandise Marketing (DMM) released a long-awaited statement that was supposed to explain just what had gone wrong in shipping its Matrix One tablet, a device we thought we might never see.
Wixted , director of marketing for La-Z-Boy, in a prepared statement yesterday.
True, if Vick never injures his ribs again while wearing the compression shirt, the bold prediction becomes a statement of truth, as well as a great marketing angle for the three-year-old company.
FORBES: Vick Gets Military-Grade Jacket Guaranteed to Prevent Injury
"We're saddened to learn of the passing of Mr. Marsh, " Jim Trebilock, executive vice president of marketing for the Dr. Pepper Snapple Group, said in a statement.
How about that for making a statement on the increasing blurriness between the worlds of PR, marketing, advertising, and CSR?
John Coyne, Vice President of Consumer Marketing at Activision, emailed Forbes with what can only be described as a carefully crafted and graceful statement.
FORBES: 'Skylanders' Publisher Activision Issues Graceful Response To 'Disney Infinity'
The point of this one, narrowly scripted example is not to analyze the liability exposure of the registration statement of the now defunct Dow Jones Islamic Portfolio Fund, but rather to illustrate how marketing an investment product as Shariah-compliant incorporates a whole set of factual predicates, many of which are material to the investment decision.
The cautious statement from a tight-lipped spokesperson: "Courting celebrities" isn't part of its marketing strategy.
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