Meanwhile, content marketing took center stage this year as an area of investment, with 88% of respondents indicating movement in this capability, with increased investment in the future.
No major pharma company has stepped forward to pay for the next stage of marketing and development.
His track record for successfully joining product, promotion, and direct-to-consumer marketing sets a compelling stage for both MOG and "Daisy" within the burgeoning and competitive digital music space.
ENGADGET: Beats Electronics announces project Daisy music service, appoints new CEO
In the Aligned stage sales and marketing establish precise boundaries and interaction points.
Pegasys' approval sets the stage for a fierce marketing battle between Basel, Switzerland-based Roche and Kenilworth, N.
Bill Bien , VP sales and marketing of People Power comes on stage to show what it does.
Under an agreement signed in 2000, German firm Bayer is responsible for the third stage of trials and marketing of the drug while PPL takes on manufacturing the drug.
While marketing claims to understand the actions and motivations of buyers in each stage, in reality B2B marketers and tools like lead management and marketing automation focus on the solution evaluation and validation stages.
Windows VistaWhile Microsoft's marketing team was hooting and hollering on stage in Atlanta as they announced that Longhorn's official name would be Windows Vista, at least one person was stewing back in Redmond.
ENGADGET: Other "Vistas" take a wary look at their new namesake
In a world of media fragmentation, social media ubiquity and mobile technology, content has risen to center stage as the focus of many marketing efforts.
FORBES: Content Creativity: Turning Point of View into Brand Equity
Most recently, online marketing tools like websites and social media have taken center stage.
Earlier today AMD's director of global business units marketing, John Taylor, joined us on our CES stage to talk chips.
ENGADGET: AMD shows off a reference device with a quad-core, x86-based Temash chip
Merck has won approval from the U.S. Food and Drug Administration for its diabetes pill Januvia, setting the stage for one of the most-watched drug marketing duels in years.
Naturally, the smart marketer wants to build marketing funnels which provide the cheapest, most economical transition from one stage to the next, while keeping customer loss to a minimum.
FORBES: What is Holding Back Digital Advertising Adspend in China?
When BMS was getting ready to start late stage clinical trials, they decided to seek a development and co-marketing partner.
As experiences and engagement, particularly through digital and technology, become more central to any great marketing idea, many of us now spend much more time revisiting how to best stage it all for consumption.
Unlike the NBA and a handful of top stars from the NFL, baseball tends to produce marketing stars that shine in their respective local markets more than they do on the national stage.
Sales and marketing leadership need to recognize where their relationship stands and then work to advance to the next stage.
Apple's marketing boss Phil Schiller, after talking about new lower prices for the iPod, stayed on stage to launch the iPhone 4S. It looks identical to the iPhone 4.
Sharing the stage is Brad Fay from The Keller Fay Group, a leading research agency in WOM marketing with whom we recently partnered on a comprehensive study on brand conversations.
FORBES: Why Digital Still Can't Beat Word Of Mouth In Sharing Brand Messages
Marketing must discovery where buyers go, when, and for what information to achieve which goal for each stage.
应用推荐