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Interesting insight, and a problem marketing can solve.
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Their challenge was marketing a product to solve a problem people didn't realize they had and weren't searching for.
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But this does not solve the broader marketing challenges that fragmentation of audiences has brought to the table.
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To solve this dilemma and drive growth, marketing and sales need to align to the buyer.
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Spanos also sought investors who could help him solve problems of data analysis, technology, and marketing to a large organization, such as how best to approach, say, Bank of America (BAC).
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To solve that problem, he divided up the resources from the various functions (sales, marketing, finance, product management, HR) and created a series of business units.
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