With high quality products and aggressive marketing, the company is positioned as a leading player in most automotive markets of Asia.

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So, early last year we decided to put our community at the forefront of our business -integrating them into the product development and marketing workflow with the view of creating even better quality products for which our audience had tangible input.

FORBES: Connect

The cynic might say that Jobs succeeded in making people feel insanely great about being overcharged for his products but the balance between marketing hype and product quality always seemed to work.

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While the quality of these products ultimately dictated their success or failure, their marketing strategies played an important role.

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The marketing of Jaipur Foot is intimately tied to their culture of accountability and the quality of their products.

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Foveon may find selling its products on the basis of quality, rather than raw pixel count, a marketing challenge.

ECONOMIST: MONITOR