In just the past month, Burger King has introduced no-bun burgers, and the Subway sandwich chain has introduced a joint marketing promotion with the Atkins Diet Center to promote low-carb wraps.
As an example, last week, I signed the Travel Promotion Act, a law that will establish active promotion and marketing efforts to encourage foreign citizens to come visit the most dynamic cities, the most entertaining destinations, and the most beautiful natural resources in the world.
In 2004 in the stone ages of CSR when paying clients were scarce, I was asked to help the Canadian arm of a multinational dairy and food corporation develop a cause-marketing promotion that would be featured on milk cartons.
Nielsen BookScan's definition of bulk sales includes quantities bought by corporations or associations either for resale or free distribution, and quantities purchased by their authors, regardless of whether the writers intend to resell the books, give them away, or use them to fulfill a direct-marketing promotion.
Maybe all of this information even feeds a marketing profile, which prompts you to offer the customer a tailored promotion, such as a credit card.
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Coming to VMware, Hutchison got a promotion to chief marketing officer.
They understand that a process like tracking the impact of a trade promotion across several marketing and sales channels is never going to be as simple as using Google to find out what happened to a friend from high school.
How a raw amateur lined up so many blue-chip names is a lesson in marketing and self-promotion.
Each discipline has staked out a vital corner in the promotion and marketing of companies, causes, ideas or individuals.
His track record for successfully joining product, promotion, and direct-to-consumer marketing sets a compelling stage for both MOG and "Daisy" within the burgeoning and competitive digital music space.
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Other advantages to the franchisee include cost savings from the bulk buying capacity of a large operation, and the marketing benefits of central advertising and promotion of the business.
McDonald's new Made-For-You marketing is a shameless ripoff of Burger King's Have-It-Your-Way promotion.
With its latest promotion for the new film The Last Exorcism, Lionsgate has what studio marketing departments dream about: a viral video hit.
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Major consumer internet and financial services companies are also highly motivated, as they see a path to greater advertising and promotion-based revenue if they can demonstrate more marketing value through closing the loop.
She gave us each Christmas ornaments as a gift of the season, but then peppered us with questions about fund-raising, marketing and promotion.
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