The Nano's marketing problems began with its product positioning.
They also had access to 12 participating entrepreneurs to discuss issues such as sales and marketing and founder problems.
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Whether it could have stolen a march on the big boys of mobile, or whether (more probably) it would have had the same hardware, marketing and distribution problems that befouled its larger cousin will never be known: the TouchPad Go was cancelled in utero and almost all existing models were destroyed.
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Looking for advice on problems like marketing and staffing, Bisnow arranged a trip to Alta to entice such young entrepreneurs as Blake Mycoskie of Toms Shoes and Ben Lerer of Thrillist.
We committed satire this morning to point out the problems with selling and marketing a book that has had its core premise and reason to exist gutted by the news cycle, several weeks in advance of publication.
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While this approach is counter to how revenue is typically analyzed, which is by product lines, it gives the CEO great visibility into how well sales and marketing understand the buyers, their business problems and how effective they are in pursuing those opportunities.
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Another interesting enterprise user was medical journal publisher, Elsevier, which was candid about the problems its had pursuing its aggressive app marketing strategy.
Although Biomatrix has been successful in marketing hyaluronan so far, it has had some problems, including buzz that got so negative it sued to stop unflattering comments posted on Web message boards.
Mr Wedgwood's wife Alison, a former Labour parliamentary candidate, said "bad marketing" was behind some of the company's problems.
Spanos also sought investors who could help him solve problems of data analysis, technology, and marketing to a large organization, such as how best to approach, say, Bank of America (BAC).
One of the most critical types of problems that can be solved by this approach is marketing attribution.
By all rights, the company's future is hazy--especially if its cash-flow problems continue and it can't boost its marketing efforts and ignite sales.
In other words, structural problems with the economics of retirement, not the marketing machines at American Express, Visa and MasterCard, may be to blame.
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Strong focus on marketing the Android ecosystem will put the right emphasis on solving key problems, like the mess in the Android update process.
When marketing staff has a direct view of what is happening in a web site, problems can be found and fixed faster.
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