Godin, 48, has developed a following in part because of his ability to turn marketing principles into sound bites.
"Hybels really showed that churches can use marketing principles and still be authentic, " says Michael Emerson , a Rice University sociology professor who has studied megachurches.
In a previous article, I looked at marketing innovators who are creating engaging brand experiences putting into practice the first of four marketing principles that together build the kind of long-term customer loyalty that has become increasingly hard to achieve.
FORBES: Can You Hear Me Now? Web-Enabled Brand Experiences That Cut Through The Clutter
Offerings include everything from an introduction in management principles to strategic marketing across multiple national borders.
More important, these marketing leaders are putting these principles to work in innovative brand loyalty initiatives that are changing the game.
FORBES: Can't Buy Me Love: Marketing Reconnects With Our Pre-Industrial Roots
Use it wisely by building your marketing fire according to proven principles.
Even the biggest marketing groups have stuck to two principles.
The faster you can answer the fundamentals of your marketing strategy and your customer service principles, the faster your organization will be able to use social media as a competitive tool to win.
As discussed in The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, WOM and buzz do not happen by good luck.
As discussed in The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, which I co-authored, WOM and Buzz do not happen by good luck.
FORBES: Why Nike's Buzz Marketing Strategy Is Riskier Than Red Bull's
As discussed in a book I coauthored, The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, WOM and buzz do not happen by good luck.
As I discuss in my book The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, I co-authored, WOM and buzz do not happen by accident.
Employees were no longer mainly organised around customer segments but on functional principles: engineering, manufacturing, marketing and so forth.
These new digital platforms offer an exciting opportunity to restore marketing to its fundamental roots, the basic principles of driving business growth by understanding and adding value to current and future customers.
Why not use the time-proven mastermind principles of Hill and Carnegie to enhance your marketing presence and increase the bottom line?
FORBES: Is A Profitable Mastermind Part of Your Marketing Plan?
Media choices, sales and lead management, content marketing and customer databases are factors that drive all marketers to a set of operating principles.
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