My blog posts draw on my senior leadership roles marketing at Oracle, Akamai and a plethora of other tech firms as well as years as a keynote speaker helping senior marketers change their approach to marketing.
Social is at the center of our marketing applications where we listen to the Twitter feeds, we look at all the Facebook posts, and we let companies analyze what people are saying about their products and services in other social networks.
Sure enough, while the 25 brands Salesforce Marketing Cloud monitored last month saw drops in overall impressions after the shift, interaction with those posts was up 48.7 percent.