The plan should also include an introduction to the management team, a marketingplan, a product development schedule, and financial forecasts, including cash requirements.
With a healthy pipeline of business and a plan to continue investments in sales, marketing and product development, we are well-positioned to continue to gain market share and grow our business.
Engage Peers: In redesigning the role of marketing, the more that CMOs can engage and align peers in the development of the plan, the greater the likelihood they will support it.