In a recent article, Joseph Turian observes that crowdsourced labor is already being used by many companies to analyze and code retail-store surveillance footage for customer visitation patterns, or by ad and marketing agencies to perform granular sentiment analysis and do keyword research, writing, editing and tagging images.
If Jango were to record its master's buying patterns and supply them to the stores it searches, it could enjoy many of the direct-marketing advantages of a NetMarket's database.
Analytics and marketing applications-oriented software companies are today providing new solutions that enable marketers to target communications based on behavioral patterns revealed in data from social networks, customer loyalty programs, call centers or transaction histories.