Now ask yourself, do you have the equivalent in place for your global marketing organization?
Has the rise of digital, social and mobile technologies affected your marketing organization?
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Who knew the simplest of Atari games could teach so much about the complexity of managing a global marketing organization?
But they built it outside the traditional marketing organization in order to allow it to serve, and gain knowledge from, other marketers.
Just imagine where this will take the marketing organization in terms of process improvement and technological support to get the job done.
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The direction this is heading is to allow your employees to evolve to do some of what your sales and marketing organization does today.
This means that before you join a multi-level marketing organization network, you must ask a simple question: Am I prepared to build a business?
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As Jim Cavedo, Senior Director of Consumer Marketing at ISC, describes it, data analysis is the cornerstone of a more intelligent marketing organization.
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As I see it, going digital creates the data you need to drive an accountable and profitable marketing organization grounded in measurable actions and interactions.
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That was the quest Microsoft veteran Jay Kenny signed up for when he took the roll leading the Marketing organization as VP of Marketing at Alarm.com.
Verizon Enterprise Solutions is a global sales and marketing organization that harnesses all of Verizon's cloud, mobility and other platforms to serve the rapidly transforming enterprise market with integrated solutions.
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If you are thinking about how to better run a global marketing organization, you must take three minutes and read about an experiment run by Loren Carpenter back in 1991.
Take a listen to this one-minute videoclip to hear Jim Cavedo, Senior Director of Consumer Marketing at ISC, explain how data drives IMM, ultimately creating a more intelligent marketing organization.
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In fact we are in the midst of partnering on a breakthrough global study called Marketing 2020 (with EffectiveBrands, Forbes and the ANA) to evaluate the optimal marketing organization structure, responsibilities and mission.
Those measures have lessened concern over the aQuantive deal among search engine marketing firms, says Jeff Pruitt, president of Search Engine Marketing Professional Organization.
With more than 260 channel partners around the world, Stratasys can leverage the extensive geographic reach of its marketing and sales organization to serve customers and grow awareness of 3D printing for rapid prototyping and production.
Not just new inventions, but new methods of organization, marketing, worker motivation and production, distribution and finance.
Julie is in a fantastic position as the creative one when her organization is marketing a new product.
In fact, a lot of CIOs in cutting-edge companies indicated that they are adopting faster turnarounds not just in marketing but across the organization.
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How do you start driving marketing change at your organization?
That means building in-house talent through applied learning programs as well as clear career tracks linked to performance on delivering excellent customer experience, both within marketing and throughout the organization.
Spanos also sought investors who could help him solve problems of data analysis, technology, and marketing to a large organization, such as how best to approach, say, Bank of America (BAC).
He quit the board in September 2011 to work for the organization as a marketing consultant.
Skywire acquires cast-off VC deals and folds them into a single organization that shares marketing, accounting and legal expenses.
How can you be an effective marketing leader in a technology organization?
Young is now chief marketing officer for the entire organization.
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All of these involved the entire organization, not just the marketing department and a few partner agencies.
Or if you have writing skills, you could help an organization draft a newsletter, marketing materials or an annual report.
Marketing is uniquely positioned to help the organization bring a longer term, market-driven perspective to the planning table to complement near-term needs.
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Are you putting digital marketing strategies like these to work in your organization?
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