Dell innovated computer sales, eschewing expensive distribution for direct-to-customer marketing and order-taking.
We know that many businesses also work with third party partners to enhance their online and offline marketing in order to show more relevant ads.
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Content marketing is the order of the day and that has always been central to B2B.
However, recently Gap has been working hard on its marketing strategy in order to reconnect with its target demographic.
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Some tough love, resources, and air cover from the CEO will transform marketing from an order taker to a business driver.
But they built it outside the traditional marketing organization in order to allow it to serve, and gain knowledge from, other marketers.
The need for ever higher development budgets leads to needing ever larger sales and ever larger marketing organisations in order to get those sales.
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Smaller-budget films need savvy marketing strategies in order to attract attention.
Withheld numbers cannot be blocked unless people "endure the marketing pitch in order to identify the originator - clearly something that is undesirable", Mr Cairns said.
Groupon is taking a lot of flak today for a pre-IPO S-1 filing that wishes away several hundred million dollars in marketing costs in order to claim something like profitability.
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The interns offered to help her with social-media marketing for free in order to gain professional work experience.
"Being hip and contemporary has to be part of the marketing plan" in order to attract new and younger golfers to the brand, says Jeff Colton, Callaway's senior vice president of global brand and product.
Though Mr. Stern received a stroke of luck in that regard, he was still savvy enough to realize the importance of marketing these individual stars in order to maximize fan interest for the NBA as a whole.
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Ronaldo and Messi are obviously well-paid off the pitch, but they need to break through in the U.S. home to the most marketing dollars in order to reach the endorsement levels of Tiger Woods, LeBron James, Roger Federer and David Beckham.
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Erase Poverty, a San Diego based organization gives companies that are looking to do good, all of the marketing tools they need in order to display to their patrons and potential customers that they are a company that cares through a personalized, cause-marketing program that directly funds microloans.
In order to properly attribute marketing campaigns to the decisions customers ultimately make, the entire trail of breadcrumbs left by those consumers must be analyzed.
Under her school of her thought, in order for social media marketing to have any real value we need to understand what people's actions really mean.
The idea is that when drugs are still on patent, drug companies will spend huge sums marketing even the tiniest benefit in order to increase market share.
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Brands are also discovering how to better leverage analytics tools in order to collect and analyze data across all integrated media channels in order to make better marketing decisions.
Mara Goldstein, an analyst for CIBC World Markets, says that she thinks Merck will make its earnings targets for this year, but that it will have to cut marketing and research and development in order to do it.
The government is also due to begin a public consultation before the end of the year on whether to introduce plain packaging for cigarettes in order to lessen their marketing appeal to young people, help make health warnings more effective and help reduce the number of smokers.
The management changes come as BMW is preparing to unveil its redesigned X3 sport-utility later this month and launch a new marketing effort to get Americans to custom-order their cars.
And so, in order to become a social business, marketing leaders are realizing that they need to ignite their company to create great content.
Leveraging our strong global brand, we will further invest in marketing and additional product development resources in 2010 in order to capitalize on this emerging market opportunity for our business.
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It also asks for legal costs, other economic damages and an order blocking future levies on money due Straw Marketing under the HarperCollins contract.
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In addition, seven bead producers from Ghana and Mali attended a high-level workshop (Murano, Italy) in order to improve their bead production technology and marketing strategies.
Marketing relies on the right amount of execution and analytics in order to do well.
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The company is pushing its manufacturing partners and carriers to increase marketing and advertising spend and also step up retailer incentives in order to boost sales of Windows Phone devices.
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In other news, media reports said Boeing (nyse: BA - news - people ) might announce the rollout of its marketing campaign for its new 7E7 aircraft, with a possible order from All Nippon Airways .
These are marketing concepts that a Lebanese fast food owner needs to understand in order to make his business work.
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