That means that a cause marketing message can move from a very generic statement--i.e.
While you cannot control past experience or word of mouth you can control your marketing message.
When they do catch TV commercials or print ads, these jaded consumers often ignore the marketing message.
Instead, think about how you can add to the question so that your marketing message still comes through.
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But as the embodiment of an abstract marketing message, Martha is surely irreplaceable.
With all the clutter out there, a winning marketing message today requires taking risks, according to Renegade Marketing Group Chief Executive Drew Neisser.
New hires -- even seasoned executives -- must complete a six-week "boot camp" and pass tests on the company's software and marketing message.
The truth: The plot of the show and the marketing message of its sponsor were developed in concert and will, ever so subtly, weave together.
Experience- based marketing only works when it is focused on the experience instead of the marketing message, which is a big difference between success and failure.
Often the design, the user interface, the linked services and even the marketing message seem to be conflicting, thus blurring the usability and desirability of any new concept.
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The marketing message is no longer totally in the hands of the manufacturer, but is shared with reporters, bloggers, and the reviews coming in from the general public.
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Since the product was launched, shortfalls have been blamed on poor reimbursement from Medicare and insurers, on trouble with the marketing message, and now on sales force issues.
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Gemayel says that aside from the giveaway, Roche has a clear marketing message for the new treatment, which combats hepatitis C virus and the chronic liver disease it causes.
Studios are already loosing control of their marketing message because of the hundreds of bloggers who dish on every tidbit of a movie even as it is still being filmed.
With teenagers spending 31 hours online each week, that buys you some big numbers on YouTube, while the celebrities take the milk marketing message into the papers, often at no charge.
What is the tone of your marketing message?
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In Spain, many people are now fully convinced that their Government is lying, spinning, marketing a message from the Troika.
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Marketing wants their message going to the right people and the sales force wants to maximize the time they spend working deals that will close.
Content Marketing is about message mongering and not about conversations.
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Four whole years ago and still it appears as if marketers would rather plan a campaign using Morse Code than do anything related to mobile and in particular, text message marketing.
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Working with Omnicom agency BBDO, New York, Motorola Solutions will tap trade- and b2b-focused print, online and direct marketing to get its message out.
Regardless of the reason, the need was clear to well, clear up any misconceptions and allay any fears marketers may have when it comes to text message mobile marketing.
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"We are committed to building things that make it clear to people how their privacy is protected and how they can control the ads they see, " said Brian Boland, Facebook's director of product marketing, of his message to advertisers.
But the trend, which has its roots in Nike 's "Just Do It" campaign that began in the 1980s--a message that marketing experts think makes more sense than most since it suggests that its athletic wear products can help people achieve what they want to do--still has legs.
But the trend, which has its roots in Nike 's (nyse: NKE - news - people ) "Just Do It" campaign that began in the 1980s--a message that marketing experts think makes more sense than most since it suggests that its athletic wear products can help people achieve what they want to do--still has legs.
Not, presumably, quite the message that the marketing department was trying to convey.
And in April Samsung is launching a global marketing campaign with one unified message that will eschew the cooler-than-thou approach of some of Samsung's competitors.
What a far cry from the message of military marketing.
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