Prior to that he spent more than 15 years with Kraft General Foods in marketing and financial management, and he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.
He subsequently became vice president of worldwide marketing product management for GE Appliances in 1991, vice president and general manager of GE Plastics Americas commercial division in 1992, and vice president and general manager of GE Plastics Americas in 1993.
The 10 sessions will combine Champagne- and wine-specific topics with more general, practical business education, including marketing, human resources and brand management.