"You've got to not only engage with the technical people, the marketing but also the operational and implementation people, " he adds.

CNN: Nano-coating provides watertight solution

Rakuten offers an additional layer of support by providing e-commerce consultants and experts to advise merchants on their online business strategy, implementation, sales and marketing as well as lead and revenue generation.

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The fourth and last phase, scheduled to begin in May 2012, will be dedicated to the implementation of the business and marketing plans, which includes adjustment of current advertising rates and possible staff re-assignments, as well as monitoring of progress in achieving financial sustainability.

UNESCO: MEDIA SERVICES

Other subjects include international business, which examines strategic international planning and implementation, as well as international marketing and how a political climate can affect a company's performance.

CNN: 'Scholar Ship' ready to set sail

It is a tactical marketing tool that requires candor and thoroughness in its implementation.

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