This is one of those things that is more marketing hype than legal reality.
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Amid all the marketing hype, the precise definition of "mutual fund supermarket" has fuzzed.
"With so much marketing hype in the industry today, we rely on the experts, the artist themselves, " says Garcia.
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The marketing hype surrounding these mortgages makes them look really sexy, but the bit that is never mentioned is that you pay more for them in the first place.
The cynic might say that Jobs succeeded in making people feel insanely great about being overcharged for his products but the balance between marketing hype and product quality always seemed to work.
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Jennifer Edstrom is the daughter of Pam Edstrom, the woman who has honed Bill Gates's image as geek overlord since the company's earliest days and was responsible for master-minding the extraordinary marketing hype surrounding the launch of Windows 95.
Still, it is tempting to conclude that the current marketing hype of the big computer firms is meant mostly to obscure the humdrum reality that overall tech spending will not regain the fizz of the bubble era any time soon.
Stephanie Chandler is a professional speaker and author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.
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Stephanie Chandler is a publisher, professional speaker, and author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.
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The marketing campaign should add emotion and hype to the controversy surrounding the product to speed up the spread and the diffusion of the message to a critical mass of consumers.
Another hotness indicator is the presence of those companies that have nothing to sell this year, but knowing they need to have a high profile at the show, substitute hype (usually crazy marketing stunts) for real products.
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