Like the shift from modern to post-modernist art and architecture, where we encountered architects like Michael Graves and Richard Meier who blended modern purity with classical touches, we are entering a world where digital innovation is merging with traditional marketing fundamentals to create new approaches, new brand leaders, and new models for success.

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The faster you can answer the fundamentals of your marketing strategy and your customer service principles, the faster your organization will be able to use social media as a competitive tool to win.

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The focus on the fundamentals of direct-response marketing.

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