He insists that he can reignite online retailing, using Buy.com as the hub of a web-based direct-marketing force.
At IBM, Iwata says, executives realize the company's 400, 000 employees--and its 900, 000 "alumni"--are a powerful marketing force, thanks to blogs and social media.
Last week, Pfizer raised earnings forecasts slightly but also announced it would lay off more than 2, 000 salespeople, a fifth of its marketing force.
This is a guest post by Rob Fuggetta, founder and CEO of Zuberance and author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.
Mr. HAMMOND SHAW (HKS and Company): The days of marketing new drugs with only marginal benefit but supported by this huge sales force and marketing machine are over.
The most significant change of the last 10 years is the emergence of consumers as the most powerful force in marketing.
Apply concentration of force to your marketing budget allocations.
He cut its ties with outside sales reps, hired a dedicated force and reconfigured the marketing group.
He immediately cut its ties with outside sales reps, hired a dedicated force and reconfigured the marketing group.
Salesforce.com has a large direct sales force and a direct marketing model.
Seth Godin, a marketing commentator, says companies that force executives who aren't among top management to interact with consumers and answer for company problems are keeping consumers at a distance.
Since the product was launched, shortfalls have been blamed on poor reimbursement from Medicare and insurers, on trouble with the marketing message, and now on sales force issues.
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So task force chair Dale Brill, who teaches marketing at Florida State, said he and the others started asking a simple question: what creates value?
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The growth of the Internet and rise of social media has been a disruptive force that is tearing apart and remaking marketing strategies all around the world.
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"Where we are with the Internet is we're at a crossroads, " says David Aikman, group marketing manager for the IOC assigned to the Internet task force.
Many pay back a good measure of their income to Herbalife, which urges its sales force to shell out for sales kits, marketing supplies and inspirational DVDs.
Marketing wants their message going to the right people and the sales force wants to maximize the time they spend working deals that will close.
It quickly established its mastery of the new media ecosystem with a video hoax that showed designer Marc Ecko spraying graffiti on Air Force One, one of the first instances of viral marketing on YouTube, then only a year old.
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Economically, women have gone from being visibly active in the Iraqi work force in the 1980s -- particularly in the farming, marketing and professional services sectors -- to being nearly non-existent in 2013.
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The NRA expressed disappointment with a White House task force meeting Thursday, saying it expected mental health, the "marketing of violence to our kids" and school safety to be major topics.
The NRA said it was "disappointed" with a White House task force meeting Thursday, saying it expected mental health, the "marketing of violence to our kids" and school safety to be major topics.
The National Rifle Association said it was "disappointed" with a White House task force meeting Thursday, saying it expected mental health, the "marketing of violence to our kids" and school safety to be top topics.
"Iridium tried to work with smaller partners and, in its death throes, assembled its own in-house sales force, " explains Andy Radlow, Globalstar USA's director of marketing.
For example it may become very clear that the marketing team develops poor advertising, the finance team makes lousy forecasts, the sales force is not hitting its distribution goals, or the product development team failed to incorporate key elements.
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For more marketing muscle, it teamed up in 2000 with Wyeth, which brought an additional sales force of 1, 000.
It was generally agreed to have the best sales force in tech, the best-run organization and some of the cleverest marketing.
Its 12, 000-person U.S. work force probably will expand only slightly this year, with gains mainly in product development and marketing, Mr. Klein said.
The change aims to force insurers to spend more money on things that benefit insured folks rather than on administrative costs, marketing and salaries.
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