"Teams that need the revenue will always continue to build new facilities, " says Hamp Howell, president of industry consultant Sports Facilities Marketing Group.

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For example, to roll out digital signage across offices or stores, IT may need to collaborate with other departments like AV, facilities, or marketing.

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All four of the major multinational tobacco companies operate in the country, with all of them investing in facilities, brands, marketing and distribution.

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"You can't just expect people to walk in, " she says of cultural facilities, stressing the need for staff to be more assertive in marketing.

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The idea was to outshine other airline alliances, which are essentially joint marketing arrangements, with a link that cut costs as well, by sharing aircraft and ground facilities.

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We want to improve the environment and facilities here, we want to develop a programme of extracurricular activities and we need to invest heavily in marketing the school to attract new pupils.

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